Monday 28 March 2011
Mexico: Cartels, Military Battle for Public Acceptance
The Brownsville Herald, 28 Mar 2011 - Violent players have sprayed bullets and spilled blood in a real-life and ongoing struggle between Mexico's Gulf Cartel, its erstwhile allies, the Zetas, and the Mexican government. Against this backdrop of violence - which has claimed more than 35,000 lives since December 2006 - the trio has also waged a concerted war for the hearts and minds of the populace. Using public relations tools that include banners, leaflets and releases to the news media, each has sought to cast itself in a more positive light than its enemies.
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