Babyish.
A precocious whippersnapper from the Upper East Side private school Spence told her mother one day during a bath that she was done with "babyish" soap, so her mom made her a new brand. Willa, named after the child, is a skin-care line for tweens, but according to Procter & Gamble, the name sounds too much like Wella, the line of hair products they acquired for $7 billion in 2003. Instead of complying with the cease-and-desist order, the mother and daughter team is suing, and the "trademark bullying" case will go to court in October. Legal fees for the family are estimated around $750,000. "It's just a lot of stress for my mom," said little Willa. But think of it this way: Her college admissions essay is all but written.
A Start-Up Takes On Procter & Gamble Over a Name [DealBook/NYT]
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Filed Under: lawsuits, business, kids, procter & gamble, the man
Source: http://feedproxy.google.com/~r/nymag/intel/~3/KwmRYJ6u1C4/procter_gamble_going_after_8-y.html
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